Surprise_BookPop Quiz!

Do you prefer when:
A) Things go according to plan?
B) When the unexpected happens?

Most of us pick control and predictability. Yet research reveals a counterintuitive truth: surprise is the key that unlocks growth, innovation, and connection. It is also the secret ingredient in our best memories.

Through colorful narratives and compelling scientific findings, authors Tania Luna (co-founder of Surprise Industries) and Dr. LeeAnn Renninger shine a light on the world’s least understood and most intriguing emotion. They reveal how shifting our perception of surprise lets us thrive in the face of uncertainty. And they show us how surprise acts as a shortcut that turns a typical product into a meaningful experience, a good idea into a viral one, awkward small talk into engaging conversation, and daily life into an adventure.

Get your copy on Amazon, Barnes & Noble, or Indiebound (available in hardcover, ebook, and audiobook)! 

 

WHAT PEOPLE ARE SAYING ABOUT SURPRISE:

“A vibrant, readable foray into the potential and the proper place for surprise in our lives….In a world that often seems keen on eliminating the unexpected with predictive technologies…this entertaining, smartly packaged book leaves readers with a full set of practical tools geared toward making everyone surprise-seekers in their own lives.”
Publishers Weekly

“An important how-to on making surprise into a habit to spark the best possible kind of change and progress in our work, relationships and ideas.”
Kelly Stoetzel, Content director at TED

“I’ve always loved the element of surprise, but it wasn’t until reading this charming book that I fully understood why—and how to bring more of it into my life and the world.”
Adam Grant, Wharton professor, magician, and New York Times bestselling author of Give and Take

“Surprise! This delightful book will turn your understanding of predictability upside down. Take it from someone who loves routine and order: the unexpected lessons of this book can improve your life.”
Chris Guillebeau, NYT bestselling author of The Happiness of Pursuit and The $100 Startup

“Filled with both cutting-edge psychological science and delightfully-handy practical tips, Surprise will teach you how you can make the most of this curious human emotion.”
Laurie Santos,  Director of the Comparative Cognition Laboratory at Yale

Comments

  1. […] Tania Luna, co-founder of Life Labs, author of the book Surprise, and self-appointed “surprisologist,” heralded the value of “playfulness” and presented surprise as its key ingredient. Surprises make us come alive, she said, they are the source of the “wow” moments that companies like JetBlue now quantify. Surprises create memorable experiences that shake up our routines and let us fight boredom and view the world through fresh eyes every day. Luna has helped companies such as Etsy and Google create surprises and is now running “The Experiment,” in which participants agree to being surprised at some point over the next few years. […]

  2. […] Tania Luna, co-founder of Life Labs, author of the book Surprise, and self-appointed “surprisologist,” heralded the value of “playfulness” and presented surprise as its key ingredient. Surprises make us come alive, she said, they are the source of the “wow” moments that companies like JetBlue now quantify. Surprises create memorable experiences that shake up our routines and let us fight boredom and view the world through fresh eyes every day. Luna has helped companies such as Etsy and Google create surprises and is now running “The Experiment,” in which participants agree to being surprised at some point over the next few years. […]